Duties & Responsibilities: Essential duties and responsibilities include but are not limited to the following: - Creates Digital Marketing Strategy
- Manages the company website by updating, writing, and editing product and market content while maintaining a consistent and appealing appearance throughout the web pages and documents
- Recommends enhancements to improve user experience and tactics to increase traffic, collaborating with technical support
- Provides biannual web analytics reporting and compares the site features with industry peers and global bests, coupled with proposals for site improvements
- Monitors e-commerce segment; interacts with relevant departments to ensure products and pricing details are up to date
- Improves SEO organically and through selective Strategic Google Ad Words campaigns; managed internally or with an outside consultant.
- Works with cross-departmental teams to maintain current product line content, news releases, promotional campaigns, e-blasts, and web projects
- Manages the company’s global online presence on all vendor sites, industry directories, and Google Business listings, and establish a systematic LinkedIn posting plan with Sales& Service Manager input
- Assists with the development and maintenance of printed and/ or digital Selling Aids and Flyers used by the company’s Sales people and Managers around the world
- Mines and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside sales people
- Has the ability to research business opportunities and present ideas and findings to company management
- Build, lead, and manage the inbound marketing campaigns.
- Manage, guide, and train the digital marketing team and motivate them to achieve their goals.
- Manage all digital marketing channels to ensure brand consistency.
- Measure ROI and KPIs and prepare and manage the Company’s global digital marketing budget
- Oversee the Company’s social media accounts.
- Forecast sales performance trends and act proactively to increase the market segment.
- Liaise with operations and business development teams to increase client satisfaction through cohesive strategies.
- Align and cooperate with team members to deliver relevant campaigns.
- Monitor competition and provide ideas to stand out
- Design, build, and maintain our social media presence.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- “Facebook, Twitter, YouTube, Snap chat, Google Ads, SEO, PPC, Leads”.
- Edit and proofread to ensure high editorial standards are met across all content output
- Carry out any other duties as assigned.
- Create and optimize sales funnel process
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Skill /competencies required: - Excellent communication skills (both written and verbal)
- Content creation
- CRM
- Basic graphic design
- Leadership/supervisory
- Basic website design
- • Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and display advertising •
- Proficient in marketing automation tools •
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics) • Strong project management skills
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